Page 0: Page 1: Better Research for Better Decisions Becoming a Mystery Shopper Page 2: CEO Dir ector of Oper ations Pr oject Management Quality Contr ol Manager Field Oper ations Manager Pr oject Manager Assistants Editor s Recr uiter s/Schedulers Shopper s Page 3:      Sets up goals of the project with the client Creates specifications as how to the project will run Sets up needs for Quality Control and Field Operations Answers procedural questions about the shops Creates Reports Page 4:     Recruits New Shoppers Approves Applications Schedules Shops Informs Shoppers of Compensation Contact us @ ShopperSupport@Insularesearch.com Page 5:      Reviews all data in a report Corrects grammar and spelling errors Contacts shoppers for clarifications in reports Grades a shopper’s report Publishes Good Shops, removes bad Shops Contact us @ Qualitycontrol@Insularesearch.com Page 6: Page 7:    Go to www.insularesearch .com Click on become a Shopper Scroll down and hit apply online Page 8:     Enter as much as information as possible Don’t make spelling or grammar Errors Input your SSN (Prophet is a secure website) Wait to be approved Page 9:  Login to Prophet at the link below: https://shopperinsularesearch.archondev.com/Insul aResearch/shopperDefs.nsf   A shopper’s username is their email address with which they used to register. A shopper’s password is set as the first two letters of their last name, in lower case letters followed by the last four digits of their home phone number. Page 10:  Click on “Show me Visits I can Accept  Click on “View visit details” ◦ Prophet automatically shows shops which are within a certain mile radius which Insula Research defines for it’s shoppers. ◦ Download the instructions, training documents, supporting materials, and worksheet.  Accept this Visit  Important information like due dates, contact information and compensation will be found here. ◦ After fully comprehending the assignment hit accept this visit Page 11:  Schedule a Date and Time for the shop ◦ Generally, the date and time a shopper schedules is the same date when they plan on entering the report. ◦ All assignments should be completed within 24 hours of conducting the task.  This is to help shoppers minimize data errors and to stop from waves of reports coming in at the last minute.  Once a shop is accepted, the shopper is fully responsible for completing the shop according to our specifications. Shops which are done incorrectly will not be accepted and may result in non-payment. ◦ Dropping or flaking out on a shop can lead to a shopper becoming ineligible for more work. Page 12:  There could be several reasons for this: ◦ We need your Social Security Number  We are required to report our contractors who make over $599.00 to the IRS. In order to be able to do this, we need this information. ◦ Poor Standing with the company  Shoppers who do not follow directions or make a lot of data entry errors will not be allowed to do shops. Page 13:  Quotas ◦ At times we don’t need to complete all of the locations which we have listed as available. We often do this so we can choose our best shoppers, who then can go to the locations which make the best sense for them. Also some locations might not be desirable to any shoppers, so extras always help!  Demographics ◦ Clients can choose which type of consumer they wish to conduct research. This leads to Insula Research to find shoppers who fit these criteria  Common criteria are Race, Religion, Ethnicity, Income Levels Gender, marital status, and Age. Quotas and Demographics must be managed offline, and therefore require a scheduler to assign and shop to a shopper. Page 14:    Do not rush in entering data. Use Spell Check Review the report before hitting the submit button Page 15:    Our system checks to make sure that the data being entered makes sense. If a report doesn’t go in, go and check your instructions, and check you data formats. Chances are that the reporting guidelines are not being followed. If that doesn’t work email us for help immediately. Don’t try to submit the same report for hours! Page 16:     At this point if a shopper does not hear from our company everything went through and your report got used in the final reports. If a shopper gets feedback from our editors, it is meant to be constructive. Any concerns which this department should be taken care of as soon as a shopper can address them. Shoppers get a grade on their reports, but these are used for internal use only. Page 17:   We send a check out on the 15th , or the next closest business day, of each month for the previous month’s work. For example, for the work done in June 2007, we would send out check’s on July 16th 2007. Checks are sent out to the address which is listed in a shopper’s online profile. Page 18: Contact us at 800-975-6234 or email Shoppersupport@Insularesearch.com with more questions Become a Fan: http://www.facebook.com/pages/Columbus-OH/Insula-Research/52536821165 or become a friend of mine: http://www.facebook.com/home.php?#/profile.php?id=1527793135&ref=profile Follow Us on Twitter: http://twitter.com/insularesearch Page 19: