Page 0: Page 1: Radian6 Social Media Monitoring Tool Page 2: Radian6 Capabilities Radian6 Monitoring Tools: Radian6 provides six categories of Social Media monitoring tools which allow you to investigate conversations surrounding your brand, industry, and competitors based on custom conversation keywords you wish to provide. The tools are separated into categories covering Social Media metrics and analytics, a unique analysis of your brand, competitive and industry intelligence and analysis, as well as a task management and workflow engagement tool. All of these tools can be set for custom periods of time making it possible to search specific topics and trends on social media sites surrounding your brand or industry. CAMPBELL-EWALD 2 Page 3: Basic Tools Brand Volume Brand Tag Cloud Brand Volume: Displays mentions of your brand during a selected period of time as a total as well as divided by media type (i.e., blogs, microblogs, forums, comments, mainstream news, videos, images, Facebook). Brand Tag Cloud: visual representation of brand volume conversation with the the most popular used terms displayed bigger than others. Tag clouds based on sentiment are provided. Brand Volume: Trend graph displaying brand volume over a selected time period. River of News: Provides all listed comments from the selected time frame into one window with links to original comment online location. CAMPBELL-EWALD 3 Brand Volume Trend River of News Page 4: In uencer Tool Radian6 influencer tool provides and in depth look at the top online sources and individuals mentioning your topic/brand by media type. Ranks most influential sites and users by collecting data for; on topic posts, comment count, average engagement, and unique commenters. Displays most influential users who are mentioning your brand/topic on image and photo sharing sites (i.e, YouTube/Flickr). Influencer Sources: - Blogs - Videos - Images - Mainstream News sites - Micromedia (Twitter) - Forum Posts and Replies CAMPBELL-EWALD 4 Page 5: Social Media Metrics Segmented and filtered widgets which allow you to gain deeper insights into your topic data. Provides further data as to where, when, and what online users are saying about your brand. Tools enable sentiment trends (i,e, positive, neutral, negative), conversation breakdown by geographic regions, volume comparison to the industry and competitors, and data measuring brand mentions across a variety of social media platforms. CAMPBELL-EWALD 5 Page 6: Twitter Analytics Radian6 provides a dive into micromedia conversations happening in real time. The six Twitter widgets help determine your brand conversation on Twitter. Unique tools for Twitter influencers, Tweet volume trends over time, Tweet volume by region/language, share of Twitter reach (by keywords), share of unique voices on Twitter. Twitter Analytics: - Top Tweeters - Tweet Volume Trend - Tweet Volume by Region/Language - Share of Twitter Followers - Share of Unique Voices CAMPBELL-EWALD 6 Page 7: Competitive & Industry Analysis Access to the competitive and industry landscape including conversations involving your competitors and your brands industry. - Competitive & Industry River of News - Competitor & Industry Tag Clouds - Competitive & Industry Volume Trends - Social Media share of voice & conversation - Share of conversation by comments (brands, industry, competitors etc.) - Share of unique voices CAMPBELL-EWALD 7 Page 8: